This project focused on designing posters and a custom mark for the “BYU Loves Caring” campaign, created for the Brigham Young University football game in Tucson against the University of Arizona. The goal was to visually merge the spirit of caring with BYU’s athletic identity, producing adaptable graphics for T-shirts, mini stress footballs, football headpiece signs, and promotional posters.

The designs supported a service-centered pregame event where fans from both teams collaborated in a “read and feed” initiative benefiting Sunnyside Elementary School and the Sunnyside Community Food Pantry. The project highlighted how when the BYU Cougars football travel for away games, they transform competition into collaboration, using design as a tool to amplify community impact and shared purpose.