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Caring FSY Ad

Date

September 2025

Disciplines

Audience-Centered Design, Call-to-Action Strategy, Typography & Layout, Brand Alignment, Visual Storytelling

For this project, I designed an advertisement for Caring for Those in Need that will appear in the official U.S. FSY handout in 2026 and will be distributed globally in 2027. The ad was directed toward youth ages 14–18, with the purpose of inspiring them to engage in meaningful service opportunities.

The design clearly calls for action, encouraging teens to visit the “Caring” page on the Church of Jesus Christ of Latter-day Saints website. The ad emphasizes how youth can make a positive impact in their communities through service, showing that their contributions matter. By combining engaging visuals with motivating text, the ad was crafted to capture youthful energy while communicating the importance of compassion, responsibility, and service.

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