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Givenchy Jewelry Box Rebrand
Date
December 2024
Disciplines
Packaging design, structural planning, brand analysis and rebranding strategies, color theory, palette development, typography and pattern application, user experience design, and product presentation.
This project involved creating a packaging design for a jewelry product through a rebrand of Givenchy. The concept maintained the brand’s recognizable pattern while introducing a new color palette to give the packaging a refreshed visual identity.
The final design is a jewelry box system consisting of three interior boxes: a rectangular box for a necklace, a square box for bracelets, and a smaller rectangular box for earrings. The structure and layout were designed to balance elegance, functionality, and brand consistency while enhancing the unboxing experience.
